This month we launched the Tomorrow’s Market Good Practice Guide, a resource designed to help market managers, regeneration teams, and consultants develop effective market strategies.

Working with the Greater London Authority (GLA), this Good Practice Guide is an outcome from our pioneering research and advisory programme – Tomorrow’s Market 2.0 – setting out how Local Authorities can deliver resilient street markets that maximise their social and environmental impact. 

The launch was part of the Mayor of London’s ‘High Street Classroom’ series of events organised by JA Projects and Architecture00. The launch began with a tour of Walthamstow Market with Market Manager Adbul Komor explaining lessons-learnt from market improvement works. Megan Dean (GLA) launched the guide by speaking about the importance of markets in London’s economic framework with Susie Hyden (Gort Scott) and Abdullah Elias explaining the guide and the key ways that it is useful to Market Managers and Regeneration Teams. There followed a Marketplace Workshop where participants from Local Authority teams contributed to thematic roundtable discussions with facilitators. These covered ‘Enhancing the Market’ (with Susie Hyden), ‘Developing an Identity and Offer’ (with Abdullah Elias), ‘Business Support’ (with Sally Williams from Retail Revival) and ‘Environment and Sustainability’ (with Kate Howell, GLA) and fostered lively and useful discussions on the ways to safeguard the future of some of London’s key markets.

Thank you to all who joined us on the day, and to all who gave their time and contributions to the project.

Read/Download Tomorrow’s Market Good Practice Guide 2025 here.